Founding Product Advisor · San Diego, CA · Working globally

Few products shape
how people live.
Most never move
beyond prototype.

I work with Seed-stage founders when a working product exists but the path forward is not yet clear. Early decisions determine whether something becomes a product people rely on — or stalls before it reaches the real world.

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About

Product clarity
at the decisive
moment.

I work privately with a small number of founders each year. My role is to help define product direction, resolve competing paths, and make the decisions that hold as the company forms around them.

My background spans Microsoft — where I led AI adoption at scale and drove $36M in ARR — and mission-critical defense programs at SAIC, where product decisions carried real operational consequences.

Engagement is direct and founder-level. I work with people who want to think clearly, not be managed.

Microsoft

AI Adoption · $36M ARR · 17K+ users

SAIC

Defense Modernization · $180M program

Vortexa AI

Founding PM · B2B SaaS · GTM Strategy

Neustar

Enterprise AI · Data Platform

Qualcomm

Supply Chain Analytics · $50M impact

How I work

I work with founders at
decisive product moments.

Direction before capital accelerates it

A working prototype with multiple possible paths. Before you hire around a direction or raise around a story — get the product thinking right.

Product Strategy

Sharpening before the market decides for you

A product that needs clearer positioning, a tighter ICP, and a go-to-market motion that can actually close. Early vagueness compounds into late-stage problems.

GTM & Positioning

Resolving what the team can't resolve alone

A company forming around decisions that are not yet fully resolved. Competing paths, unclear priorities, decisions that keep getting revisited without landing.

Decision Architecture

Approach

The operating
system beneath
the product.

Precision over frameworks

I don't bring a standard playbook. Every founder arrives with a different internal architecture — different strengths, blindspots, and decision patterns. The work is to see those clearly and build from what's actually there.

ii.

Translation is the product

AI can generate outputs. What it cannot do is translate those outputs into decisions that carry consequence. That translation — from data to story, from prototype to product, from capability to value — is where founders get stuck and where I work.

iii.

Judgment over speed

The AI era rewards clarity of judgment, not volume of output. I help founders protect the cognitive bandwidth required for the 2% of decisions that actually compound — and build systems that handle the rest.

Contact

Let's find
out if it's a
fit.

I work with a small number of founders each year. A brief call to understand your priorities and determine whether this is the right moment and the right match.

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[email protected]

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